Buying and selling transmog gear on the auction house is one of the quickest, easiest and most fun ways to make gold. Farming takes way too long and is, quite frankly, mind-numbing. Also, if you download an add-on like Titan Panel (which I suggest you do) you will see that your gold earned per hour spent farming is fairly low.
During a contest hosted by my guild to see who could make the most gold in one week, I found that the best way to make quick gold was to buy low and sell high (not rocket science, but just something I didn't really think to spend time doing in the past). This requires some research, and on occasion some sitting and watching bids, but for the most part it is incredibly easy and satisfying.
There are a few add-ons which will make this process ridiculously quick. First, I would suggest getting MogIt. This will show you all of the transmog gear available and allows you to search by category, sort by source and create wish lists. It is extremely useful both for creating your own sets and for taking a look at what's out there (most importantly the unique items).
Next (and this is key) download Auctionator. This is not a suggestion. I command you! :3 In all seriousness, this is probably the most useful add-on in the game aside from DBM (which you should also have, but is an entirely different realm of the game that I don't intend to go into detail about here). Until I got this add-on, I hated going to the auction house so much that I was essentially willing to be broke. I would only sell things on the AH when I got a new piece of gear and needed gold for gems and enchants. Now, I really don't mind it at all and spend a fair amount of time there, all thanks to my guild leader telling me to get this add-on. Basically, you can drag and drop an item (or stack of items) from your bag into the auction interface and it will automatically search current auctions and sell your item for the lowest price. It also allows you to search for the best deals on items, so you wind up purchasing for the best price. It comes with many other neat features (including saving options) but those are the key elements.
Finally, and most importantly, check out The Undermine Journal and their add-on. This is a great resource for just about any use of the AH you can think of. The site allows you to see how much items typically sell for on your server, how much they sell for on average in your faction, what they are currently listed at and how many are listed. They also post articles with interesting tips and lists of current great deals. This will allow you to quickly go from surfing the auction house to making a well-informed sale. You can search low priced gear and weapons (I usually try to stick under 50g unless I am willing to take a bit of a risk) and if something looks interesting to you, look it up on Undermine to decide if it is worth trying to flip. Items that you should look out for include those that are unique (e.g. a flaming helm or a sword that looks like a lightsaber) or that you only see listed once, and sexy gear. Note: I will make a followup post with a list of items that I have turned the biggest profits off of.
The goal is to buy items for very low prices that you can be confident will sell quickly and for high prices. If you aren't sure about an item, skip it. You don't want to be holding on to something too long. Inevitably, you will wind up with quite a few items that you list over and over. Don't give up, though. I have had items re-listed for 3 weeks that suddenly go for 2k. Sometimes you just have to be in the right place at the right time. Keep at it and you will see the rewards!
TL;DR version: Download the above listed add-ons. Use them to find gear which you think will sell (i.e. looks unique/pretty/sexy). Buy them at low prices and sell them for the highest prices you can be sure they will go for.
These are the basics. I hope you enjoyed this guide. More to come!
P.S.
Want to dress like an auctioneer? Try:
Regal Amor, Durable Belt, Regal Leggings, Shadow Council Boots
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